A search engine results page (SERP) is the listing of
results returned by a search engine in response to a keyword query. The results
normally include a list of items with titles, a reference to the full version,
and a short description showing where the keywords have matched content within
the page. A SERP may refer to a single page of links returned, or to the set of
all links returned for a search query.
1) Components of
SERP
SERPs of major search engines like Google, Yahoo! and Bing,
may include different types of listings: contextual, algorithmic or organic
search listings, as well as sponsored listings, images, maps, definitions,
videos or suggested search refinements.
The major search engines visually differentiate specific
content types, such as images, news, and blogs. Many content types have
specialized SERP templates and visual enhancements on the main search result
page.
There are basically three main components of SERP: the
actual search query, organic SERP listings, and paid SERP listings.
A) Actual Search Query
Also known as 'User Search String', this is the word or set
of words that are typed by the user in the search bar of the search engine.
Most of the time this search string is a keyword.
B) Organic SERP listings.
Organic SERP listings are the natural listings generated by
search engines based on a series of metrics that determines their relevance to
the searched term.Webpages that score well on a search engine's algorithmic test
show in this list. These algorithms are generally based upon factors such as
the content of a webpage, the trustworthiness of the website, and external
factors such as backlinks, social media, news, advertising, etc.
Each page of search engine results contains 10 organic
listings. The listings, which are on the first page are the most important
ones, because those get 91% of the click through rates (CTR) from a particular
search. The CTRs for the first page goes as:
TOP 1: 32.5%
TOP 2: 17.6%
TOP 3: 11.4%
TOP 4: 8.1%
TOP 5: 6.1%
TOP 6: 4.4%
TOP 7: 3.5%
TOP 8: 3.1%
TOP 9: 2.6%
TOP 10: 2.4%
C) Paid SERP listings.
Paid SERP listings are advertisements, or sponsored links,
included by search engines in their search results. Websites pay search engines
to have their web pages listed here. However, this service is distinct from pay
per click, which refers to advertisements placed on websites.
2) Generation of
SERP.
Major search engines like Google, Yahoo! and Bing primarily
use content contained within the page and fallback to metadata tags of a web
page to generate the content that makes up a search snippet. The html title tag
will be used as the title of the snippet while the most relevant or useful
contents of the web page (description tag or page copy) will be used for the
description.
Basic Information on Search Engine Results Page..!!
Reviewed by kreative Station
on
Thursday, February 12, 2015
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