Facebook Introducing a unified Adverts Manager 2017

Good news for those Digital Marketers who has big responsibility to maintain company’s brand and their Clients over the internet by using various paid campaigns. For them, Facebook have come up with its new update in the campaign to promote business. They always believe to improve advertising services and have shared recent feature updates.

We been creating/drafting campaigns with Ads Manager and then Power Editor. Facebook now combined both of them and now it is called “Ads Manager” only. This actually helps to create and manage ads in one place. Facebook always provides new interface gradually, and I believe advertisers might have noticed differences.

So, with this update, what does it mean to you?? If you are currently using Power Editor, I bet you haven’t notice any changes with ad creation and management except the new name. But yes!! You will notice some new features and find differences if you are currently using Ads Manager below;

New workflow for creating ads: The updated Ads Manager allows you to create a draft campaign and then later create your ad sets and ads. You can use this workflow if you're an experienced advertiser, and you want the option to complete campaign steps out of order. You can also use the original ad creation workflow.

• Review draft items: Every time you make a change to an ad, you must use review the changes under Review Draft Items and confirm the changes. Your changes will not be applied until you confirm the edits under Review Draft Items. If you want to delete an ad, you must also confirm the deletion through the same process. Learn more about changing your ads.

Watch reference: Facebook’s Official video below for a brief overview on the new features:

Want tips on advertising on Facebook? Check out Facebook’s guides for advertisers and take a Blueprint course to learn more.