SEARCH ENGINE OPTIMIZATION

Search engines, such as Google and Bing, use mathematical algorithms or formulae to analyse a user's question or search query in order to provide web pages that attempt to most closely answer the question or relate to the search term.

Search Engine Optimization (SEO) ensures that your website is constructed in such a way that your webpages are returned first (or on the first results page) for any relevant search,  since most users rarely look much beyond the first page of search results.

SEO seeks to understand the search engines' algorithms (which change constantly) and to meet their criteria. In this way, an optimized website achieves 'naturally high' search responses and therefore has less need for paid advertising to bring traffic to it.

For example, if a website www .example .com website contains relevant links and, as a result, generates high search results ranking and thus significant traffic.

Unless your website is regularly listed within the first page of search results for relevant search terms / keywords, its search engine 'ranking' probably needs to be improved.

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

SEARCH ENGINE OPTIMIZATION HAS TWO TYPES

Read more on SEO types and how it can be done technically:

ON PAGE SEO: Process of doing On-the-page and Success Factors: On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are y....SEE MORE.

OFF PAGE SEO: Process of doing Off-the-page and Success Factors: Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always .....SEE MORE.